Abstract
This paper explores the subjectivity of audience grounded on the spectacle/performance paradigm proposed by Abercrombie & Longhurst (1998). Based on my four years of working as an ethnographer for an online fan community, ”Murakami Haruki's Woods”, two conclusions are advanced. Firstly, through the circle of spectacle-narcissism-spectacle, audiences converge their visions with idolatrous texts while reading deliberately and develop specific significance that centers on their egos, not texts. Secondly, although texts of popular culture are for-anyone-structure, they are decoded .by audiences in for-someone-structure; thus, wrapping in for-anyone-as-someone structures, audiences exploit ”self-love vs. self-hate” complexes while hoping to monopolize the idolatrous author for impressing others with unique lifestyles.
| Translated title of the contribution | Reflecting Self Images in the Media Mirror: A Study Based on the Spectacle/Performance Paradigm |
|---|---|
| Original language | Chinese (Traditional) |
| Pages (from-to) | 41 - 85 |
| Number of pages | 45 |
| Journal | 新聞學研究 Mass Communication Research |
| DOIs | |
| State | Published - 1 Jan 2005 |
Keywords
- spectacle
- audience research
- spectacle/performance paradigm
- images
- narcissism