Abstract
With the fast growth in smart phones, tablets and apps markets, the competition is increasing between market platform such as Android and iOS. And the growth numbers of apps available and downloaded, the competition between app market platforms are also very intensive. The economic behaviours of participants are determined by market factors, such as the effects of the number of apps available in the market and the number of users purchasing mobile platform devices and download apps. In this research, we analyse the pricing issues (subscription fee and revenue sharing ratio) in apps market under the scenarios of monopolistic and duopolistic apps markets.
| Original language | English |
|---|---|
| Title of host publication | ICE-B 2014 - Proceedings of the 11th International Conference on e-Business, Part of ICETE 2014 - 11th International Joint Conference on e-Business and Telecommunications |
| Editors | Mohammad S. Obaidat, Andreas Holzinger, Marten van Sinderen, Peter Dolog |
| Publisher | SciTePress |
| Pages | 261-266 |
| Number of pages | 6 |
| ISBN (Electronic) | 9789897580437 |
| DOIs | |
| State | Published - 2014 |
| Event | 11th International Conference on e-Business, ICE-B 2014 - Part of 11th International Joint Conference on e-Business and Telecommunications, ICETE 2014 - Vienna, Austria Duration: 28 Aug 2014 → 30 Aug 2014 |
Publication series
| Name | ICE-B 2014 - Proceedings of the 11th International Conference on e-Business, Part of ICETE 2014 - 11th International Joint Conference on e-Business and Telecommunications |
|---|
Conference
| Conference | 11th International Conference on e-Business, ICE-B 2014 - Part of 11th International Joint Conference on e-Business and Telecommunications, ICETE 2014 |
|---|---|
| Country/Territory | Austria |
| City | Vienna |
| Period | 28/08/14 → 30/08/14 |
Keywords
- Game theoretical analysis
- Mobile app market
- Pricing strategy
- Two-sided market