Optimal recommendation and long-tail provision strategies for content monetization

Ting Kai Hwang, Yung-Ming Li

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

3 Scopus citations

Abstract

This paper examines the optimal strategies for pricing, contents variety supply and recommendation system investment by digital contents providers. With the fast development of digitalization technology and social participation in recent years, the ways to create and access information contents become diverse with greater convenience and much lower cost. How to attract more customers of different segments and raise sales revenue becomes the most essential issue for content providers as the long tail phenomenon becomes significant. From the supply side, increasing and maintaining a wide variety of content can attract more users. From the demand side, adapting suitable recommender systems is considered as an effective implementation for content sale promotion. However, they both require the providers to make more efforts on information acquisition and balancing the budget allocated on various types of recommender systems, which leads to differentiated changes of sales patterns. In this paper, we propose an economic model to capture the technological and market factors affecting the categorization of sales pattern and develop the proper business strategies of content provision and content recommendation for supporting the operations of digital content providers.

Original languageEnglish
Title of host publicationProceedings of the 47th Annual Hawaii International Conference on System Sciences, HICSS 2014
PublisherIEEE Computer Society
Pages1316-1323
Number of pages8
ISBN (Print)9781479925049
DOIs
StatePublished - 1 Jan 2014
Event47th Hawaii International Conference on System Sciences, HICSS 2014 - Waikoloa, HI, United States
Duration: 6 Jan 20149 Jan 2014

Publication series

NameProceedings of the Annual Hawaii International Conference on System Sciences
ISSN (Print)1530-1605

Conference

Conference47th Hawaii International Conference on System Sciences, HICSS 2014
Country/TerritoryUnited States
CityWaikoloa, HI
Period6/01/149/01/14

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