On the heterogeneity of mode choice behaviours of travellers in Taiwan

Yu-Chiun Chiou, C. H. Wen, L. W. Lan, Y. S. Lin, C. Fu, C. W. Hsieh

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

This paper employs the multinomial logit (MNL), the dynamic multinomial logit (DMNL) and the latent class (LCM) models to analyse travellers' mode choice behaviours with consideration of preference heterogeneities in Taiwan. Based on a large-scaled nationwide survey over two consecutive years, three models are estimated and compared. Empirical results show that the DMNL model has better goodness of fit than the MNL model, suggesting the necessity of introducing inertia and slack variables into the mode choice modeling. The LCM performs significantly better than the DMNL model in terms of likelihood ratio tests, confirming the existence of heterogeneity in mode choice behaviours. The estimation results of LCM provide useful information about the heterogeneities of travellers' demographics and mode choice preferences among different segments of travellers. Accordingly, policy makers can evaluate the effectiveness of initiatives or strategies for increasing public transport usage and/or decreasing private transport usage across the segments of travellers.

Original languageEnglish
Title of host publicationProceedings of the 18th International Conference of Hong Kong Society for Transportation Studies, HKSTS 2013 - Travel Behaviour and Society
PublisherHong Kong Society for Transportation Studies Limited
Pages339-346
Number of pages8
ISBN (Print)9789881581426
StatePublished - 1 Jan 2013
Event18th International Conference of Hong Kong Society for Transportation Studies on Travel Behaviour and Society, HKSTS 2013 - Hong Kong, Hong Kong
Duration: 14 Dec 201316 Dec 2013

Publication series

NameProceedings of the 18th International Conference of Hong Kong Society for Transportation Studies, HKSTS 2013 - Travel Behaviour and Society

Conference

Conference18th International Conference of Hong Kong Society for Transportation Studies on Travel Behaviour and Society, HKSTS 2013
Country/TerritoryHong Kong
CityHong Kong
Period14/12/1316/12/13

Keywords

  • Latent class model
  • Mode choice behaviour
  • Panel data
  • Preference heterogeneity

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