OBM-centric digital marketing development for high-tech services – a case study

A.J.C. Trappey, Charles Trappey, U.H. Govindarajan

Research output: Contribution to conference › Paper › peer-review

Original language	American English
State	Published - 11 Dec 2017
Event	8th International Conference on Internet Technologies & Society 2017 - Sydney, Australia Duration: 11 Dec 2017 → 13 Dec 2017

Conference	8th International Conference on Internet Technologies & Society 2017
Country/Territory	Australia
City	Sydney
Period	11/12/17 → 13/12/17

Cite this

@conference{60a4f559a92f4661a328aa0a3da9944a,

title = "OBM-centric digital marketing development for high-tech services – a case study",

author = "A.J.C. Trappey and Charles Trappey and U.H. Govindarajan",

year = "2017",

month = dec,

day = "11",

language = "American English",

note = "8th International Conference on Internet Technologies & Society 2017 ; Conference date: 11-12-2017 Through 13-12-2017",

}