New media and market competition: a niche analysis of television news, electronic news, and newspaper news in taiwan

Shu-Chu Li

Research output: Contribution to journalArticlepeer-review

31 Scopus citations

Abstract

With the rapid development of communication technologies, Taiwan's news market has undergone a great transformation. Adopting niche theory from organizational ecology, this study analyzed competition among three news media in Taiwan. A telephone survey was conducted to examine the level of perceived gratification provided by television news, electronic news, and newspaper news. The findings showed that strong competition exists between newspapers and television news, and that television news has gained superiority over newspapers.

Original languageAmerican English
Pages (from-to)259-276
Number of pages18
JournalJournal of Broadcasting and Electronic Media
Volume45
Issue number2
DOIs
StatePublished - 2001

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