Market competition and media performance: Reexamining the media performance of the cable television industry in Taiwan

Shu-Chu Li*, Yu Li Liu, Chi Ho Chen

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

13 Scopus citations

Abstract

Using industrial organization theory as the theoretical framework, the purpose of this study is to examine the relation between market competition and the media performance of Taiwan's cable television industry. To measure the variable of media performance, this study focused on 6 indicators: subscribers' satisfaction, penetration rates, subscription fees, the number of channels, the net profits of system operators, and customer service. To collect data for this study, 2 research methods were adopted: intensive interviews directed toward 64 system operators and a telephone survey involving a probability sampling approach with 2,642 valid questionnaires.

Original languageEnglish
Pages (from-to)189-210
Number of pages22
JournalJournal of Media Economics
Volume20
Issue number3
DOIs
StatePublished - 2007

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