TY - JOUR
T1 - Market competition and media performance
T2 - Reexamining the media performance of the cable television industry in Taiwan
AU - Li, Shu-Chu
AU - Liu, Yu Li
AU - Chen, Chi Ho
PY - 2007
Y1 - 2007
N2 - Using industrial organization theory as the theoretical framework, the purpose of this study is to examine the relation between market competition and the media performance of Taiwan's cable television industry. To measure the variable of media performance, this study focused on 6 indicators: subscribers' satisfaction, penetration rates, subscription fees, the number of channels, the net profits of system operators, and customer service. To collect data for this study, 2 research methods were adopted: intensive interviews directed toward 64 system operators and a telephone survey involving a probability sampling approach with 2,642 valid questionnaires.
AB - Using industrial organization theory as the theoretical framework, the purpose of this study is to examine the relation between market competition and the media performance of Taiwan's cable television industry. To measure the variable of media performance, this study focused on 6 indicators: subscribers' satisfaction, penetration rates, subscription fees, the number of channels, the net profits of system operators, and customer service. To collect data for this study, 2 research methods were adopted: intensive interviews directed toward 64 system operators and a telephone survey involving a probability sampling approach with 2,642 valid questionnaires.
UR - http://www.scopus.com/inward/record.url?scp=35448976955&partnerID=8YFLogxK
U2 - 10.1080/08997760701290641
DO - 10.1080/08997760701290641
M3 - Article
AN - SCOPUS:35448976955
SN - 0899-7764
VL - 20
SP - 189
EP - 210
JO - Journal of Media Economics
JF - Journal of Media Economics
IS - 3
ER -