Abstract
Using Rogers' diffusion of innovation model as the theoretical framework, this study examined the relationships between lifestyle orientations and the adoption of nine Internet-related technologies in Taiwan including IPTV, digital cable, emails, Internet instant messages, Facebook, scanners, notebooks, printers and personal computers. A telephone survey was conducted to collect data, and 506 valid questionnaires were obtained, representing a response rate of 58.6%. The results showed that lifestyle orientations were a powerful predictor for the adoption of information-oriented and entertainment-oriented technologies, but not for the adoption of interpersonally oriented technologies. Furthermore, this study found that while demographics were the most powerful variable that distinguished the adopters from the non-adopters, mass media use was not.
Original language | English |
---|---|
Pages (from-to) | 639-650 |
Number of pages | 12 |
Journal | Telecommunications Policy |
Volume | 37 |
Issue number | 8 |
DOIs | |
State | Published - 1 Jan 2013 |
Keywords
- Diffusion of innovation
- Entertainment-oriented technologies
- Information-oriented technologies
- Internet
- Lifestyles
- Technology adoption