Lifestyle orientations and the adoption of Internet-related technologies in Taiwan

Shu-Chu Li*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

20 Scopus citations


Using Rogers' diffusion of innovation model as the theoretical framework, this study examined the relationships between lifestyle orientations and the adoption of nine Internet-related technologies in Taiwan including IPTV, digital cable, emails, Internet instant messages, Facebook, scanners, notebooks, printers and personal computers. A telephone survey was conducted to collect data, and 506 valid questionnaires were obtained, representing a response rate of 58.6%. The results showed that lifestyle orientations were a powerful predictor for the adoption of information-oriented and entertainment-oriented technologies, but not for the adoption of interpersonally oriented technologies. Furthermore, this study found that while demographics were the most powerful variable that distinguished the adopters from the non-adopters, mass media use was not.

Original languageEnglish
Pages (from-to)639-650
Number of pages12
JournalTelecommunications Policy
Issue number8
StatePublished - 1 Jan 2013


  • Diffusion of innovation
  • Entertainment-oriented technologies
  • Information-oriented technologies
  • Internet
  • Lifestyles
  • Technology adoption


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