Abstract
This study postulates personal and environmental factors as key drivers of online community citizenship behavior (OCCB). OCCB reveals that the individual chooses to perform a behavior that is beneficial to others. Empirical results confirm the applicability of social cognitive theory (SCT) in online communities.
| Original language | English |
|---|---|
| Pages (from-to) | 367-370 |
| Number of pages | 4 |
| Journal | Cyberpsychology and Behavior |
| Volume | 11 |
| Issue number | 3 |
| DOIs | |
| State | Published - 1 Jun 2008 |