Abstract
This study proposed and tested a model of gender difference on the frequency of negative critical incidents are always affected overall satisfaction indirectly by quality attributes satisfaction. The data from a survey of online customers was used empirically to test the proposed research model. Structural equation modeling (SEM) technique was used to evaluate the casual model. In addition, the analysis did support that user satisfaction are different various respondent subgroups including, male and female. The implication of the work to both researchers and practitioners are discussed.
Original language | English |
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Pages | 475-480 |
Number of pages | 6 |
State | Published - Nov 2003 |
Event | 34th Annual Meeting of the Decision Sciences Institute - Washington, DC, United States Duration: 22 Nov 2003 → 25 Nov 2003 |
Conference
Conference | 34th Annual Meeting of the Decision Sciences Institute |
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Country/Territory | United States |
City | Washington, DC |
Period | 22/11/03 → 25/11/03 |
Keywords
- Critical incidents
- Gender differences
- Internet shopping
- Structural equation modeling