@inproceedings{87a6a714d04943faba17481b7f57a118,
title = "Exploring the Role of Social Identity and Semantic Traits in the Success of the Creator Economy",
abstract = "In recent years, the creator economy has emerged as a popular trend, with individuals aspiring to become influencers instead of pursuing traditional employment. However, succeeding in this field can be challenging, and only a limited number of creators are able to earn a sustainable income. This study aims to identify the common traits shared by successful creators in this surging field using a novel approach that draws on social identity theory and textual feature analysis. A prediction model was built to validate the importance of social identity and semantic traits in this industry. Our research can offer guidance to those seeking success in the creator economy, as well as assist subscription-based crowdfunding platforms in recruiting suitable creators.",
keywords = "Creator Economy, Social Identity Theory, Subscription-Based Crowdfunding, Success Prediction, Textual Analysis",
author = "Wu, {Tung Ying} and Li, {Yung Ming}",
note = "Publisher Copyright: {\textcopyright} 2023 IEEE.; 14th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2023 ; Conference date: 08-07-2023 Through 13-07-2023",
year = "2023",
doi = "10.1109/IIAI-AAI59060.2023.00021",
language = "English",
series = "Proceedings - 2023 14th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2023",
publisher = "Institute of Electrical and Electronics Engineers Inc.",
pages = "53--56",
booktitle = "Proceedings - 2023 14th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2023",
address = "United States",
}