Exploring the Role of Social Identity and Semantic Traits in the Success of the Creator Economy

Tung Ying Wu*, Yung Ming Li

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

In recent years, the creator economy has emerged as a popular trend, with individuals aspiring to become influencers instead of pursuing traditional employment. However, succeeding in this field can be challenging, and only a limited number of creators are able to earn a sustainable income. This study aims to identify the common traits shared by successful creators in this surging field using a novel approach that draws on social identity theory and textual feature analysis. A prediction model was built to validate the importance of social identity and semantic traits in this industry. Our research can offer guidance to those seeking success in the creator economy, as well as assist subscription-based crowdfunding platforms in recruiting suitable creators.

Original languageEnglish
Title of host publicationProceedings - 2023 14th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2023
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages53-56
Number of pages4
ISBN (Electronic)9798350324228
DOIs
StatePublished - 2023
Event14th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2023 - Koriyama, Japan
Duration: 8 Jul 202313 Jul 2023

Publication series

NameProceedings - 2023 14th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2023

Conference

Conference14th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2023
Country/TerritoryJapan
CityKoriyama
Period8/07/2313/07/23

Keywords

  • Creator Economy
  • Social Identity Theory
  • Subscription-Based Crowdfunding
  • Success Prediction
  • Textual Analysis

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