Exploring the linkage between educational quality and student loyalty

Wen Kung Lin; Chou Kang Chiu; Chieh-Peng Lin; Chun Yu Chen

Exploring the linkage between educational quality and student loyalty

Wen Kung Lin, Chou Kang Chiu^*, Chieh-Peng Lin, Chun Yu Chen

^*Corresponding author for this work

Institute of Business and Management

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

This study develops a model of information cascades-based student loyalty. In the proposed model, student loyalty is influenced directly by the perceived quality of teaching services (QTS), the perceived signal of retention (PSR), and the perceived quality of administrative services (QAS), while also being influenced indirectly by QTS, QAS, and perceived others' retention via the mediation of PSR. Empirical findings are discussed.

Original language	English
Title of host publication	2006 Proceedings - 12th ISSAT International Conference on Reliability and Quality in Design
Pages	72-75
Number of pages	4
State	Published - Aug 2006
Event	12th ISSAT International Conference on Reliability and Quality in Design - Chicago, IL, United States Duration: 3 Aug 2006 → 5 Aug 2006

Publication series

Name	2006 Proceedings - 12th ISSAT International Conference on Reliability and Quality in Design

Conference

Conference	12th ISSAT International Conference on Reliability and Quality in Design
Country/Territory	United States
City	Chicago, IL
Period	3/08/06 → 5/08/06

Keywords

Perceived quality
Retention
Student loyalty

Cite this

@inproceedings{0406d22ae9424aa1b2b0dc203b854598,

title = "Exploring the linkage between educational quality and student loyalty",

abstract = "This study develops a model of information cascades-based student loyalty. In the proposed model, student loyalty is influenced directly by the perceived quality of teaching services (QTS), the perceived signal of retention (PSR), and the perceived quality of administrative services (QAS), while also being influenced indirectly by QTS, QAS, and perceived others' retention via the mediation of PSR. Empirical findings are discussed.",

keywords = "Perceived quality, Retention, Student loyalty",

author = "Lin, {Wen Kung} and Chiu, {Chou Kang} and Chieh-Peng Lin and Chen, {Chun Yu}",

year = "2006",

month = aug,

language = "English",

isbn = "0976348616",

series = "2006 Proceedings - 12th ISSAT International Conference on Reliability and Quality in Design",

pages = "72--75",

booktitle = "2006 Proceedings - 12th ISSAT International Conference on Reliability and Quality in Design",

note = "12th ISSAT International Conference on Reliability and Quality in Design ; Conference date: 03-08-2006 Through 05-08-2006",

}

Lin, WK, Chiu, CK, Lin, C-P & Chen, CY 2006, Exploring the linkage between educational quality and student loyalty. in 2006 Proceedings - 12th ISSAT International Conference on Reliability and Quality in Design. 2006 Proceedings - 12th ISSAT International Conference on Reliability and Quality in Design, pp. 72-75, 12th ISSAT International Conference on Reliability and Quality in Design, Chicago, IL, United States, 3/08/06.

Exploring the linkage between educational quality and student loyalty. / Lin, Wen Kung; Chiu, Chou Kang; Lin, Chieh-Peng et al.
2006 Proceedings - 12th ISSAT International Conference on Reliability and Quality in Design. 2006. p. 72-75 (2006 Proceedings - 12th ISSAT International Conference on Reliability and Quality in Design).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Exploring the linkage between educational quality and student loyalty

AU - Lin, Wen Kung

AU - Chiu, Chou Kang

AU - Lin, Chieh-Peng

AU - Chen, Chun Yu

PY - 2006/8

Y1 - 2006/8

N2 - This study develops a model of information cascades-based student loyalty. In the proposed model, student loyalty is influenced directly by the perceived quality of teaching services (QTS), the perceived signal of retention (PSR), and the perceived quality of administrative services (QAS), while also being influenced indirectly by QTS, QAS, and perceived others' retention via the mediation of PSR. Empirical findings are discussed.

AB - This study develops a model of information cascades-based student loyalty. In the proposed model, student loyalty is influenced directly by the perceived quality of teaching services (QTS), the perceived signal of retention (PSR), and the perceived quality of administrative services (QAS), while also being influenced indirectly by QTS, QAS, and perceived others' retention via the mediation of PSR. Empirical findings are discussed.

KW - Perceived quality

KW - Retention

KW - Student loyalty

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M3 - Conference contribution

AN - SCOPUS:84887520728

SN - 0976348616

SN - 9780976348610

T3 - 2006 Proceedings - 12th ISSAT International Conference on Reliability and Quality in Design

SP - 72

EP - 75

BT - 2006 Proceedings - 12th ISSAT International Conference on Reliability and Quality in Design

T2 - 12th ISSAT International Conference on Reliability and Quality in Design

Y2 - 3 August 2006 through 5 August 2006

ER -

Exploring the linkage between educational quality and student loyalty

Abstract

Publication series

Conference

Keywords

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