Evaluation criteria for blog design and analysis of causal relationships using factor analysis and DEMATEL

Chun-cheng Hsu*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

42 Scopus citations

Abstract

The purpose of this study is to find the key factors influencing blog design, and explore the causal relationships between the criteria for each factor. Since design is a multiple criteria decision-making (MCDM) problem, this study adopts a model which is a hybrid of factor analysis and the Decision Making Trial and Evaluation Laboratory method (DEMATEL). The DEMATEL method is used to simplify and visualize the interrelationships between criteria in making a decision. This study found five core factors that influence blog design: visual clarity, interface and usability, content and searchability, programming, and sociability. In addition, the key criteria for each factor were identified and the impact-relation maps obtained. The results of this study can provide useful guidance to blog designers for developing better blog platforms.

Original languageEnglish
Pages (from-to)187-193
Number of pages7
JournalExpert Systems with Applications
Volume39
Issue number1
DOIs
StatePublished - 1 Jan 2012

Keywords

  • Blog design
  • DEMATEL
  • Factor analysis
  • Multiple criteria decision-making (MCDM)

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