Evaluating disseminators for time-critical information diffusion on social networks

Yung-Ming Li*, Lien Fa Lin

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

In recent years, information diffusion in social networks has received significant attention from the Internet research community driven by many potential applications such as viral marketing and sales promotions. One of the essential problems in information diffusion process is how to select a set of influential nodes as the initial nodes to disseminate the information through their social network. Most of the existing solutions aim at how to maximize the influence effectiveness of the initially selected "influential nodes", but pay little attention on how the influential nodes selection could minimize the cost of the diffusion. Diffusion effectiveness is important for the applications such as innovation and new technology diffusion. However, many applications, such as disseminating disaster information or product promotions, have the mission to deliver messages in a minimal time. In this paper, we design and implement an efficiently k-best social sites selected mechanism in such that the total diffusion "social cost" required for each user in this social network to receive the diffusion critical time information is minimized.

Original languageEnglish
Title of host publicationDCNET 2012, ICE-B 2012, OPTICS 2012 - Proceedings of the International Conference on Data Communication Networking, e-Business and Optical Communication Systems, ICETE
Pages251-260
Number of pages10
DOIs
StatePublished - 2012
Event3rd International Conference on Data Communication Networking, DCNET 2012, 7th International Conference on e-Business, ICE-B 2012 and 3rd International Conference on Optical Communication Systems, OPTICS 2012 - Rome, Italy
Duration: 24 Jul 201227 Jul 2012

Publication series

NameDCNET 2012, ICE-B 2012, OPTICS 2012 - Proceedings of the International Conference on Data Communication Networking, e-Business and Optical Communication Systems, ICETE

Conference

Conference3rd International Conference on Data Communication Networking, DCNET 2012, 7th International Conference on e-Business, ICE-B 2012 and 3rd International Conference on Optical Communication Systems, OPTICS 2012
Country/TerritoryItaly
CityRome
Period24/07/1227/07/12

Keywords

  • Information diffusion
  • Social networks
  • Time-critical

Fingerprint

Dive into the research topics of 'Evaluating disseminators for time-critical information diffusion on social networks'. Together they form a unique fingerprint.

Cite this