Eatable media image? Food in culture industry and the consumer culture

Research output: Contribution to conferencePaperpeer-review


Different from the critique of “McDonaldization” this paper focus on: the food consumption itself appears not only for “functionality” but becoming the object of conspicuous consumption. To consider the scarcity of food and to probe into how the group-type cooperation manipulates the media image through displaying the food
products, I use the Mennel (1997) idea of the ‘food culture industry’ can mirror the tacit social meaning and the operation of ideology. Moreover, this research based on
the concept of Culture Industry theory proved that food consumption evolves into an outcome of Culture Industry and the reflection of individual social context. By analyzing audiences’ experience in food industry, the analysis highlighted those
behaviors are grounded on - pursuing ‘shared consumption experience’ , segmental social marker, invisible influence of social context, ineffective media message, floating stylish food products and subjective judgments of behaviors on media image-six facets to decide the practice of ‘food culture industry’.
Original languageChinese (Traditional)
Number of pages11
StatePublished - Nov 2013
EventThe Fourth Annual Asian Conference on Media and Mass Communication 2013 - Osaka, Japan
Duration: 8 Nov 201310 Nov 2013


ConferenceThe Fourth Annual Asian Conference on Media and Mass Communication 2013

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