Development of Brand-Association and Agent-Association Routes to Brand Loyalty in Hairdressing Services: Fashion Consciousness as A Moderator

Chi-Cheng Luan; Tz-Han Chen

Development of Brand-Association and Agent-Association Routes to Brand Loyalty in Hairdressing Services: Fashion Consciousness as A Moderator

Department of Management Science

Research output: Contribution to conference › Poster › peer-review

Original language	English
State	Published - Jul 2020
Event	The 27th Recent Advances in Retailing and Consumer Science Conference (RARCS) 2020 - Baveno, Italy Duration: 6 Jul 2020 → 9 Jul 2020

Conference

Conference	The 27th Recent Advances in Retailing and Consumer Science Conference (RARCS) 2020
Country/Territory	Italy
City	Baveno
Period	6/07/20 → 9/07/20

Cite this

@conference{81bcb3b1841b44caa4aca3bc1b7ea24a,

title = "Development of Brand-Association and Agent-Association Routes to Brand Loyalty in Hairdressing Services: Fashion Consciousness as A Moderator",

author = "Chi-Cheng Luan and Tz-Han Chen",

year = "2020",

month = jul,

language = "English",

note = "The 27th Recent Advances in Retailing and Consumer Science Conference (RARCS) 2020 ; Conference date: 06-07-2020 Through 09-07-2020",

}

Development of Brand-Association and Agent-Association Routes to Brand Loyalty in Hairdressing Services: Fashion Consciousness as A Moderator. / Luan, Chi-Cheng; Chen, Tz-Han.
2020. Poster session presented at The 27th Recent Advances in Retailing and Consumer Science Conference (RARCS) 2020, Baveno, Italy.

Research output: Contribution to conference › Poster › peer-review