TY - JOUR
T1 - Design-to-lure in the e-shopping environment
T2 - A landscape preference approach
AU - Yeh, Yung Shao
AU - Li, Yung-Ming
PY - 2014/1/1
Y1 - 2014/1/1
N2 - With the increasing popularity of online shopping, e-shoppers have been provided with a new medium for making purchases and this has attracted increasing attention from researchers and practitioners. Researchers are challenged to understand what constitutes a theoretical model for website design research. In exploratory work, we employ Kaplan and Kaplan's landscape preference model involving coherence, legibility and complexity, and investigate their relationship to trust and satisfaction and their impact on e-shoppers' willingness to buy. Data from a survey of 300 shoppers were used to validate the model. A multi-group analysis with gender was further used to cross-validate it. The results show that trust and satisfaction are great influences of willingness to buy. Coherence and complexity have great influences on trust and satisfaction, but legibility only has adequate influences on these two variables. The structural weights are invariant across different gender subgroups. Implications for researchers and practitioners are also discussed.
AB - With the increasing popularity of online shopping, e-shoppers have been provided with a new medium for making purchases and this has attracted increasing attention from researchers and practitioners. Researchers are challenged to understand what constitutes a theoretical model for website design research. In exploratory work, we employ Kaplan and Kaplan's landscape preference model involving coherence, legibility and complexity, and investigate their relationship to trust and satisfaction and their impact on e-shoppers' willingness to buy. Data from a survey of 300 shoppers were used to validate the model. A multi-group analysis with gender was further used to cross-validate it. The results show that trust and satisfaction are great influences of willingness to buy. Coherence and complexity have great influences on trust and satisfaction, but legibility only has adequate influences on these two variables. The structural weights are invariant across different gender subgroups. Implications for researchers and practitioners are also discussed.
KW - Cognitive psychology
KW - Electronic commerce
KW - Multi-group analysis
KW - Website design
UR - http://www.scopus.com/inward/record.url?scp=84919777499&partnerID=8YFLogxK
U2 - 10.1016/j.im.2014.06.005
DO - 10.1016/j.im.2014.06.005
M3 - Article
AN - SCOPUS:84919777499
SN - 0378-7206
VL - 51
SP - 995
EP - 1004
JO - Information and Management
JF - Information and Management
IS - 8
ER -