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der differences in adolescents' online shopping motivations
Jen-Hung Huang, Yi-Chun Yang
Department of Management Science
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Keyphrases
Sociality
100%
Online Shopping Motivations
100%
Gender Differences
75%
Utilitarian Motivation
75%
Hedonic Motivation
75%
Cost Savings
50%
Taiwan
25%
High School Students
25%
Positive Attitude
25%
Online Shopping
25%
Online Marketing
25%
Information Availability
25%
Adolescent Males
25%
Female Adolescents
25%
Attitude towards Online Shopping
25%
Internet Consumption
25%
Social Sciences
Youth
100%
Gender Difference
75%
Cost Saving
50%
High School Student
25%
Internet Marketing
25%
Access to Information
25%
Female Adolescent
25%
Psychology
Adolescence
100%
Gender Difference
60%
Hedonic Motivation
60%
High School Student
20%
Economics, Econometrics and Finance
Internet Marketing
100%