CAUSAL MODELING OF WEB-ADVERTISING EFFECTS BY IMPROVING SEM BASED ON DEMATEL TECHNIQUE

Pao-Lien Wei, Jen-Hung Huang, Gwo Hshiung Tzeng, Shwu-Ing Wu

Research output: Contribution to journalArticlepeer-review

67 Scopus citations

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Keyphrases

Engineering

Earth and Planetary Sciences

Computer Science