Attacks, Buyer Engagement, and Target Response-Nonresponse Spectrum

Jin Su Kang, Stephen Downing, Gideon D. Markman

Research output: Contribution to conferencePaperpeer-review

Original languageAmerican English
DOIs
StatePublished - Aug 2019
EventThe 78th Annual Meeting of the Academy of Management - Boston, United States
Duration: 9 Aug 201813 Aug 2018

Conference

ConferenceThe 78th Annual Meeting of the Academy of Management
Country/TerritoryUnited States
CityBoston
Period9/08/1813/08/18

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