Analysis of critical factors for social games based on extended technology acceptance model: a DEMATEL approach

Chia-Chi Chang, Po Yu Chen*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

9 Scopus citations

Abstract

In recent years, social games such as ‘Farmville’ and ‘Pokémon Go’ have become a major game type in the gaming industry. This study examines the importance of different factors in social games using the Technology Acceptance Model (TAM) and DEMATEL. The result shows ‘social norm’ as the most important factor overall. It is also found that ‘pleasure’ and ‘sociability’ are the most important aspects in ‘perceived enjoyment’. Regarding key aspects in each factor, ‘flow experience’ is crucial in ‘perceived attractiveness’, ‘game fairness’ largely influential in ‘social norm’, and ‘reputation of platform and service provider’ a decisive aspect in ‘platform service and corporate image’. These findings and analyses are apt references for social game providers to improve their services.

Original languageEnglish
Pages (from-to)774-785
Number of pages12
JournalBehaviour and Information Technology
Volume37
Issue number8
DOIs
StatePublished - 3 Aug 2018

Keywords

  • DEMATEL
  • Social games
  • TAM

Fingerprint

Dive into the research topics of 'Analysis of critical factors for social games based on extended technology acceptance model: a DEMATEL approach'. Together they form a unique fingerprint.

Cite this