TY - GEN
T1 - Analysis of causal relationships between blog design criteria
AU - Hsu, Chun-cheng
PY - 2011
Y1 - 2011
N2 - There are numerous excellent studies devoted to blog design; however few of these can explain the interaction between evaluation criteria in a systematic way. The purpose of this study is to explore the causal relationships between the criteria for blog design. Since design is a multiple criteria decision-making problem, this study uses the Decision Making Trial and Evaluation Laboratory method (DEMATEL). The DEMATEL method is used to simplify and visualize the interrelationships between criteria in making a decision. This study adopted seven important criteria that influence blog design: Aesthetic Layout, Multiple Layout Style Choice, Ease of Management, Ease of Registration, Storage Capacity, System Stability, Friendliness to Beginners. According to the results of DEMATEL analysis, the impact-relations map was obtained. The author hopes that this study will make a useful contribution to better understanding blog design.
AB - There are numerous excellent studies devoted to blog design; however few of these can explain the interaction between evaluation criteria in a systematic way. The purpose of this study is to explore the causal relationships between the criteria for blog design. Since design is a multiple criteria decision-making problem, this study uses the Decision Making Trial and Evaluation Laboratory method (DEMATEL). The DEMATEL method is used to simplify and visualize the interrelationships between criteria in making a decision. This study adopted seven important criteria that influence blog design: Aesthetic Layout, Multiple Layout Style Choice, Ease of Management, Ease of Registration, Storage Capacity, System Stability, Friendliness to Beginners. According to the results of DEMATEL analysis, the impact-relations map was obtained. The author hopes that this study will make a useful contribution to better understanding blog design.
KW - Blog design
KW - DEMATEL method
KW - Multiple Criteria Decision-Making
UR - http://www.scopus.com/inward/record.url?scp=79960525016&partnerID=8YFLogxK
U2 - 10.1007/978-3-642-21708-1_2
DO - 10.1007/978-3-642-21708-1_2
M3 - Conference contribution
AN - SCOPUS:79960525016
SN - 9783642217074
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 13
EP - 19
BT - Design, User Experience and Usability
T2 - 1st International Conference on Design, User Experience and Usability: Theory, Methods, Tools and Practice, DUXU 2011, Held as Part of 14th International Conference on Human-Computer Interaction, HCI International 2011
Y2 - 9 July 2011 through 14 July 2011
ER -