Alignment of Employee Branding and Green Brand Positioning on Green Consumption Behavior

Research output: Contribution to conference › Paper › peer-review

Original language	English
State	Published - Oct 2020
Event	2020 International Conference of Service Science and Innovation (ICSSI) - Hsinchu, Taiwan Duration: 15 Oct 2020 → 17 Oct 2020

Conference	2020 International Conference of Service Science and Innovation (ICSSI)
Country/Territory	Taiwan
City	Hsinchu
Period	15/10/20 → 17/10/20

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

@conference{a042a8cc6de54a8b8ae68d4cef8383b2,

title = "Alignment of Employee Branding and Green Brand Positioning on Green Consumption Behavior",

author = "Thi-Hoa Pham and Chi-Cheng Luan and Jyun-Cheng Wang and The-Anh Phan and Pham, \{Ngoc Anh\}",

year = "2020",

month = oct,

language = "English",

note = "2020 International Conference of Service Science and Innovation (ICSSI) ; Conference date: 15-10-2020 Through 17-10-2020",

}

TY - CONF

T1 - Alignment of Employee Branding and Green Brand Positioning on Green Consumption Behavior

AU - Pham, Thi-Hoa

AU - Luan, Chi-Cheng

AU - Wang, Jyun-Cheng

AU - Phan, The-Anh

AU - Pham, Ngoc Anh

PY - 2020/10

Y1 - 2020/10

M3 - Paper

T2 - 2020 International Conference of Service Science and Innovation (ICSSI)

Y2 - 15 October 2020 through 17 October 2020

ER -