Airport Passenger Shopping Modeling and Simulation: Targeting Distance Impacts

Yimeng Chen, Cheng Lung Wu, Pong Lung Lau, Nga Yung Agnes Tang, Ngai Ki Ma, Yi Shih Chung

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review


The ever-increasing importance of airport retail has encouraged both industry and academics to look into ways to increase airport retail revenue. Despite the growing interests in this topic, there is a lack of passenger shopping behavioral model. This paper aims to fill this gap and enhance our understanding of how the location of the shop affects passenger decision. This paper first investigates the possible passenger shopping behavioral model through an exploratory Eye-tracking exercise. Data was collected to calibrate and validate the behavioral model through the use of an Agent-Based Simulation Model. Shop locations were shown to have a significant impact on the passenger's choice and overall retail revenue. The result shows that our proposed passenger shopping behavioral model can be suitably applied in our study context. Our model can assist airport retail planner in testing different scenarios to improve airport retail revenue cost-effectively.

Original languageEnglish
Title of host publication2019 Winter Simulation Conference, WSC 2019
PublisherInstitute of Electrical and Electronics Engineers Inc.
Number of pages12
ISBN (Electronic)9781728132839
StatePublished - Dec 2019
Event2019 Winter Simulation Conference, WSC 2019 - National Harbor, United States
Duration: 8 Dec 201911 Dec 2019

Publication series

NameProceedings - Winter Simulation Conference
ISSN (Print)0891-7736


Conference2019 Winter Simulation Conference, WSC 2019
Country/TerritoryUnited States
CityNational Harbor


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