@inproceedings{faa6a84da3794b8ca3c572189e1ac44f,
title = "Advertising strategies for peer-supported content services",
abstract = "In this research, we analyze advertising strategies adopted by the platform offering peer-supported services and pricing decisions made by the platform offering firm-supported services. The firm-supported service means the traditional online service, whereas the peer-supported service is a novel business model of offering digital goods and services that partly or completely relies on self-organizing communities of individuals who aggregate together to produce a shared outcome. We develop an analytical model in which two service providers implement different business models and further consider whether the peer-supported service should introduce other upstream firms' content to enhance its service quality.",
keywords = "Display ads, Firm-supported service, Licenses fees, Peer-supported service, Pre-roll ads, Subscription fees",
author = "Yung-Ming Li and Chang, {Hsu Chia} and Jhang-Li, {Jhih Hua}",
year = "2009",
month = nov,
day = "30",
doi = "10.1145/1593254.1593316",
language = "English",
isbn = "9781605585864",
series = "ACM International Conference Proceeding Series",
pages = "370--373",
booktitle = "Proceedings of the 11th International Conference on Electronic Commerce, ICEC 2009",
note = "11th International Conference on Electronic Commerce, ICEC 2009 ; Conference date: 12-08-2009 Through 15-08-2009",
}