TY - JOUR
T1 - Adoption of three new types of computers in Taiwan
T2 - Tablet PCs, netbooks, and smart phones
AU - Li, Shu-Chu
PY - 2014/1/1
Y1 - 2014/1/1
N2 - Tablet PCs, netbooks, and smart phones are similar to one another in that they possess the basic functions of computers, but they differ in what functions they emphasize. Rogers' diffusion of innovation model has been widely recognized as a powerful model for predicting technology adoption. This study adopted Rogers' model to examine the adoption intentions of the three new types of computers. A telephone survey was conducted to collect data. This study made 1757 telephone calls, from which 1100 valid calls were obtained, representing a response rate of 62.61%. The data analysis demonstrates that the findings are generally congruent with the predictions of Rogers' model. However, this study's results also reveal one limitation of Rogers' model, its pro-innovation bias, which explains why the diffusion of netbooks was incongruent with Rogers' model.
AB - Tablet PCs, netbooks, and smart phones are similar to one another in that they possess the basic functions of computers, but they differ in what functions they emphasize. Rogers' diffusion of innovation model has been widely recognized as a powerful model for predicting technology adoption. This study adopted Rogers' model to examine the adoption intentions of the three new types of computers. A telephone survey was conducted to collect data. This study made 1757 telephone calls, from which 1100 valid calls were obtained, representing a response rate of 62.61%. The data analysis demonstrates that the findings are generally congruent with the predictions of Rogers' model. However, this study's results also reveal one limitation of Rogers' model, its pro-innovation bias, which explains why the diffusion of netbooks was incongruent with Rogers' model.
KW - Innovation attributes
KW - Lifestyles
KW - Netbooks
KW - Rogers' diffusion of innovation
KW - Smart phones
KW - Tablet PCs
UR - http://www.scopus.com/inward/record.url?scp=84897392336&partnerID=8YFLogxK
U2 - 10.1016/j.chb.2014.03.001
DO - 10.1016/j.chb.2014.03.001
M3 - Article
AN - SCOPUS:84897392336
SN - 0747-5632
VL - 35
SP - 243
EP - 251
JO - Computers in Human Behavior
JF - Computers in Human Behavior
ER -