@inproceedings{30812c09f7124941a594cfe4949fa0e0,
title = "Adopting the extension of UTAUT model to investigate the determinants of e-book adoption",
abstract = "This study aims to examine the key factors affecting users' adoption of e-book by an extension of unified theory of acceptance and use of technology (UTAUT) with environment concern, perceived benefit, and benevolence trust. 343 samples of data were analyzed using a structural equation modeling (SEM). Results showed that user's adoption of e-book is significantly determined by all of the factors.",
keywords = "Benevolence trust, E-book, Environment concern, Perceived benefit, Unified theory of acceptance and use of technology (UTAUT)",
author = "Hsu, {Chia Lin} and Mu-Chen Chen and Chang, {Kuo Chien} and Hsieh, {Ai Yun}",
note = "Publisher Copyright: {\textcopyright} 2014 IEEE.; 2014 International Conference on Information Science, Electronics and Electrical Engineering, ISEEE 2014 ; Conference date: 26-04-2014 Through 28-04-2014",
year = "2014",
month = nov,
day = "5",
doi = "10.1109/InfoSEEE.2014.6948199",
language = "English",
series = "Proceedings - 2014 International Conference on Information Science, Electronics and Electrical Engineering, ISEEE 2014",
publisher = "Institute of Electrical and Electronics Engineers Inc.",
pages = "669--673",
editor = "Xiaohong Jiang and Shaozi Li and Ying Dai and Yun Cheng",
booktitle = "Proceedings - 2014 International Conference on Information Science, Electronics and Electrical Engineering, ISEEE 2014",
address = "美國",
}