A strategic analysis of digital publishing provision

Bih Huang Jin, Yung-Ming Li

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

With the growing popularity of new reading devices and multifunction tablets, the publishing industry is currently experiencing a drastic change, growth, and evolution. Publishers face the challenges of making strategic decisions on whether to provide only electronic publishing service, printed publishing service, or both of them simultaneously and the competitive strategies to defend their existing market from a new entrant of digital publishing. In this paper, utilizing a game theoretical model, we analyse the optimal publishing and pricing strategies for book publishers and examine how market factors impact the strategy development. The analytical results provide helpful implications for the practitioners of the publishing industry.

Original languageEnglish
Title of host publicationICEC 2015 - Proceedings of the 17th Annual International Conference on Electronic Commerce
Subtitle of host publication"Application of Big Data in E-Commerce"
PublisherAssociation for Computing Machinery
ISBN (Electronic)9781450334617
DOIs
StatePublished - 3 Aug 2015
Event17th Annual International Conference on Electronic Commerce, ICEC 2015 - Seoul, Korea, Republic of
Duration: 3 Aug 20155 Aug 2015

Publication series

NameACM International Conference Proceeding Series
Volume03-05-August-2015

Conference

Conference17th Annual International Conference on Electronic Commerce, ICEC 2015
Country/TerritoryKorea, Republic of
CitySeoul
Period3/08/155/08/15

Keywords

  • Business model
  • Channel competition
  • Digital publishing
  • E-book
  • Game theory
  • Pricing scheme

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