@inproceedings{7cdac4fea63c426a8317103e9bad31cd,
title = "A strategic analysis of digital publishing provision",
abstract = "With the growing popularity of new reading devices and multifunction tablets, the publishing industry is currently experiencing a drastic change, growth, and evolution. Publishers face the challenges of making strategic decisions on whether to provide only electronic publishing service, printed publishing service, or both of them simultaneously and the competitive strategies to defend their existing market from a new entrant of digital publishing. In this paper, utilizing a game theoretical model, we analyse the optimal publishing and pricing strategies for book publishers and examine how market factors impact the strategy development. The analytical results provide helpful implications for the practitioners of the publishing industry.",
keywords = "Business model, Channel competition, Digital publishing, E-book, Game theory, Pricing scheme",
author = "Jin, {Bih Huang} and Yung-Ming Li",
note = "Publisher Copyright: {\textcopyright} 2015 Copyright held by the owner/author(s). Publication rights licensed to ACM.; 17th Annual International Conference on Electronic Commerce, ICEC 2015 ; Conference date: 03-08-2015 Through 05-08-2015",
year = "2015",
month = aug,
day = "3",
doi = "10.1145/2781562.2781594",
language = "English",
series = "ACM International Conference Proceeding Series",
publisher = "Association for Computing Machinery",
booktitle = "ICEC 2015 - Proceedings of the 17th Annual International Conference on Electronic Commerce",
}