A social recommender mechanism for location-based group commerce

Yung-Ming Li*, Chia Ling Chou, Lien Fa Lin

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

80 Scopus citations

Abstract

With the rapid growth of social media platforms, numerous group commerce websites, which exploit both the advantages of price discounts and experience value, have emerged. Moreover, the popularity of sophisticated mobile devices brings great commercial opportunities for local store to gain publicity. In this research, considering user preference, geographic convenience, and friends' influence, a group-coupon recommender system is proposed for promoting location-sensitive products. The results of experiments conducted on Facebook indicate that the proposed mechanism could accurately recommend products and satisfactorily provide a companion list of to customers, significantly increasing willingness to purchase by taking advantage of the power of social influence.

Original languageEnglish
Pages (from-to)125-142
Number of pages18
JournalInformation sciences
Volume274
DOIs
StatePublished - 1 Aug 2014

Keywords

  • Group buying
  • Location-based service
  • Recommender system
  • Social commerce
  • Social network

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