A Relative Research on Affective Response From Form Composition Feature

Shih Cheng Fann, Ming Chuen Chuang, Chun-Cheng Hsu

Research output: Contribution to journalArticlepeer-review


The "overall form" of an object comprises form elements that are combined using composition features. In this study, form composition was divided into different items and categories by using form principles, the Semantic Differential evaluation and content analysis method were employed to analyze the form composition. In addition, the Pleasure-Arousal affective space was adopted to facilitate classification and comprehensive analysis. The results of the affective response of form composition was generalized into four features governing form composition in the P-A affective space The overall form of an object exhibits an intensity that is either strong or weak, which strongly corresponds with its power to arouse. The results can provide insights to designers on how to use different form elements to achieve the affective response requirement, as well as on how to use different composition features to create differences in the affective response displayed in the overall form while employing only one form element.
Original languageEnglish
Pages (from-to)27-36
Number of pages10
JournalJournal of the Science of Design
Issue number1
StatePublished - 2017


  • Kansei/Affective Engineering
  • Feature Recognition
  • Basic Content Analysis


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