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A diffusion mechanism for social advertising over microblogs
Yung-Ming Li
*
, Ya Lin Shiu
*
Corresponding author for this work
Institute of Information Management
Research output
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Contribution to journal
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Article
›
peer-review
139
Scopus citations
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Keyphrases
Social Media
100%
Diffusion Mechanism
100%
Microblog
100%
Social Advertising
100%
Popular
50%
User Preference
50%
Social Relationships
50%
Advertisers
50%
Information Dissemination
50%
Network Influence
50%
Preference Network
50%
Advertising Effectiveness
50%
Network Propagation
50%
Message Propagation
50%
Suitable Target
50%
Microblogging
50%
Content Relevance
50%
Computer Science
Experimental Result
100%
User Preference
100%
Information Dissemination
100%
Microblogs
100%
Suitable Target
100%
Microblogging
100%
Influence Network
100%
Engineering
Diffusion Mechanism
100%
Experimental Result
50%