虛擬攝影棚在台灣電視節目製作之替代效果研究

Virtual studios (VSs) have had an immense impact on TV broadcasters who are excited by both the technology and the potential for enhancing their own productions. However, it remains to be determined whether VSs have substituted real background sets since their introduction in 1994 and what the benefits and the limitations are. This study analyzed 205 programs and collected 68 expert questionnaires from Taiwan's TV broadcasting companies to examine the substitution effects of VSs. Results show that VSs were used for only one third of program productions and that news was the only program type with an adoption rate of more than 50%. Moreover, this study identified 9 common factors that represent an empirical summary of VSs' benefits and limitations 20 years after their introduction.