TY - JOUR
T1 - 國際媒體管與經濟學之後設研究:1988-2016*
AU - Huang, J. Sonia
N1 - Publisher Copyright:
© 2020 National Chengchi University. All rights reserved.
PY - 2020
Y1 - 2020
N2 - Media scholars have largely ignored or intentionally avoided the effects of economic forces, but things have change dramatically over the past few decades. With the emergence of information and communication technologies, greater media globalization, and the changing behavior of audiences, a specific application of economic and managerial laws and theories upon media industries and firms becomes increasingly more crucial. Meta-research focuses on a synoptic analysis concerning research in media management and economics, by pointing out its current state as well as future areas of research. This study reviewed 842 articles from three core international journals - namely, Journal of Media Economics, The International Journal on Media Management, and Journal of Media Business Studies - spanning from 1988 to 2016 according to the year of publication, background of author(s), industry studied, theoretical base, research methods, and data analytics. The main results show that: (a) the demand for media management and economics research has gone up annually ever since the year 2000; (b) author concentration has almost disappeared, but more than 40% of first authors are from the Unites States; (c) the research on traditional media is still the majority, but studies of information and Internet industries and studies of other issues have increased year by year; (d) the volume of media management research is greater than that of media economics research and growing over time; and (e) non-empirical qualitative studies account for a considerable amount overall, but exhibit a downward trend. The conclusion summarizes the research results and derives future trends of media management and economics.
AB - Media scholars have largely ignored or intentionally avoided the effects of economic forces, but things have change dramatically over the past few decades. With the emergence of information and communication technologies, greater media globalization, and the changing behavior of audiences, a specific application of economic and managerial laws and theories upon media industries and firms becomes increasingly more crucial. Meta-research focuses on a synoptic analysis concerning research in media management and economics, by pointing out its current state as well as future areas of research. This study reviewed 842 articles from three core international journals - namely, Journal of Media Economics, The International Journal on Media Management, and Journal of Media Business Studies - spanning from 1988 to 2016 according to the year of publication, background of author(s), industry studied, theoretical base, research methods, and data analytics. The main results show that: (a) the demand for media management and economics research has gone up annually ever since the year 2000; (b) author concentration has almost disappeared, but more than 40% of first authors are from the Unites States; (c) the research on traditional media is still the majority, but studies of information and Internet industries and studies of other issues have increased year by year; (d) the volume of media management research is greater than that of media economics research and growing over time; and (e) non-empirical qualitative studies account for a considerable amount overall, but exhibit a downward trend. The conclusion summarizes the research results and derives future trends of media management and economics.
KW - International journals
KW - Media economics
KW - Media management
KW - Meta-research
UR - http://www.scopus.com/inward/record.url?scp=85120437952&partnerID=8YFLogxK
U2 - 10.30386/MCR.202007_(144).0004
DO - 10.30386/MCR.202007_(144).0004
M3 - Article
AN - SCOPUS:85120437952
SN - 1016-1007
VL - 144
SP - 143
EP - 183
JO - Mass Communication Research
JF - Mass Communication Research
ER -