Projects per year
Personal profile
Research Interests
Media message processing, Advertising effectiveness research, Longitudinal research and dynamic models, Eyetracking and cognition
Education/Academic qualification
PhD, Psychology, National Chengchi University
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 3 Finished
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Misinformation travels fast and wide: Toward a psychological model of social transmission process (II)
Yu, W.-Y. (PI)
1/08/22 → 31/07/23
Project: Government Ministry › Other Government Ministry Institute
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Misinformation travels fast and wide: Toward a psychological model of social transmission process (II)
Yu, W.-Y. (PI)
1/08/21 → 31/07/22
Project: Government Ministry › Other Government Ministry Institute
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Misinformation travels fast and wide: Toward a psychological model of social transmission process
Yu, W.-Y. (PI)
1/10/20 → 31/03/22
Project: Government Ministry › Other Government Ministry Institute
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The Dynamics of Visual Attention to Advertising Messages in Video Stories
Yu, W. Y., Wang, Z. J. & Tao, C. C., 2025, In: Journal of Advertising. 54, 5, p. 713-731 19 p.Research output: Contribution to journal › Article › peer-review
Open Access1 Scopus citations -
Screenshot Journey Auditor: A Tool to Support Analysis of Smartphone Media Consumption Journey Using Screenshot Data
Lin, C. C., Jiang Chen, J. H., Yu, R. P., Yu, W. Y. & Chang, Y. J., 8 Nov 2022, CSCW 2022 - Conference Companion Publication of the 2022 Computer Supported Cooperative Workand Social Computing. Association for Computing Machinery, p. 110-114 5 p. (Proceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Occurrence and Triggers of Mobile News Exposure: A Screenshot-Based ESM Study
Jiang Chen, J. H., Yeh, M. Y., Lin, C. C., Chang, Y.-J., Yu, W.-Y. & Yu, R. P., 24 Sep 2021, UbiComp/ISWC 2021 - Adjunct Proceedings of the 2021 ACM International Joint Conference on Pervasive and Ubiquitous Computing and Proceedings of the 2021 ACM International Symposium on Wearable Computers. Association for Computing Machinery, Inc, p. 13-14 2 p. (UbiComp/ISWC 2021 - Adjunct Proceedings of the 2021 ACM International Joint Conference on Pervasive and Ubiquitous Computing and Proceedings of the 2021 ACM International Symposium on Wearable Computers).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
1 Scopus citations -
Effects of the number of advertised brands in a choice set: A metacognitive process
Chang, C., Chang, W. S. & Yu, W.-Y., May 2019, In: Psychology and Marketing. 36, 5, p. 502-519 18 p.Research output: Contribution to journal › Article › peer-review
4 Scopus citations -
聽過反記錯？電視劇產品置入的注意力和記憶效果
Yu, W.-Y., Tsai, J. L. & Tao, C.-C., May 2017, In: 資訊社會研究. 33, p. 189-214 26 p.Research output: Contribution to journal › Article › peer-review