Calculated based on number of publications stored in Pure and citations from Scopus
Calculated based on number of publications stored in Pure and citations from Scopus
Calculated based on number of publications stored in Pure and citations from Scopus
20162022

Research activity per year

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Personal profile

Research Interests

Media message processing, Advertising effectiveness research, Longitudinal research and dynamic models, Eyetracking and cognition

Education/Academic qualification

PhD, National Chengchi University

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