Projects per year
Personal profile
Research Interests
Consumer Decision Making and Judgment, Marketing and Public Policy, Sustainable Consumption
Experience
2009-2011 Visiting Assistant Professor of Marketing – A.B. Freeman School of Business, Tulane University, New Orleans, LA
2011-2018 Assistant Professor of Marketing – College of Business Administration, University of Texas at El Paso, El Paso, TX
2018-present Assistant Professor at at the Institute of Business and Management, National Chiao Tung University
Education/Academic qualification
PhD, Business Administration (Marketing), University of Illinois at Urbana-Champaign
External positions
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 3 Finished
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The Impact of NGOs as a Resource on Consumption and Sustainable Development in Subsistence Marketplaces
Gau, R. (PI)
1/08/21 → 31/07/23
Project: Government Ministry › Other Government Ministry Institute
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Sustainability and Subsistence: Resource-Based Perspectives on Consumption
Gau, R. (PI)
1/08/20 → 31/07/22
Project: Government Ministry › Other Government Ministry Institute
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Understanding Consumption and Sustainable Development in Subsistence Marketplaces
Gau, R. (PI)
1/08/19 → 31/07/20
Project: Government Ministry › Other Government Ministry Institute
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How Does Knowledge Translation Involving (Non)Humans Influence the Adoption of Climate Change Solutions? The Case of Nature-Dependent Prosumers
Barrios, A., Steinfield, L., Appau, S., Gau, R. & Dadzie, C. A., Jul 2023, In: Journal of the Association for Consumer Research. 8, 3, p. 251-263 13 p.Research output: Contribution to journal › Article › peer-review
5 Scopus citations -
Across Time, Across Space, and Intersecting in Complex Ways: A Framework for Assessing Impacts of Environmental Disruptions on Nature-Dependent Prosumers
Steinfield, L., Venugopal, S., Appau, S., Barrios, A., Dadzie, C., Gau, R., Holt, D., Nguyen Thi Tuyet Mai & Shultz, C., Apr 2021, In: Journal of Public Policy and Marketing. 40, 2, p. 262-284 23 p.Research output: Contribution to journal › Article › peer-review
17 Scopus citations -
Adapting traditional livelihood practices in the face of environmental disruptions in subsistence communities
Venugopal, S., Gau, R., Appau, S., Sample, K. L. & Pereira, R. C. F., Jul 2019, In: Journal of Business Research. 100, p. 400-409 10 p.Research output: Contribution to journal › Article › peer-review
28 Scopus citations -
Subsistence Marketplaces: Challenges and Opportunities
Viswanathan, M., Elaydi, R., Gau, R. & Christensen, L. J., 1 Jan 2019, In: Journal of Public Policy and Marketing. 38, 1, p. 36-41 6 p.Research output: Contribution to journal › Article › peer-review
14 Scopus citations -
A Bottom-up Perspective on SDGs: The Subsistence Marketplaces Approach
Gau, R. & Viswanathan, M., 4 Nov 2018, In: Social Business. 8, 4, p. 429-444 16 p.Research output: Contribution to journal › Article › peer-review
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