20012021

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Personal profile

Research Interests

Consumer Behavior, Service Marketing, Service Failure and Recovery, Decision Process of Consumer, Marketing Research, E-Commerce, Donation

Experience

2004/08-2009/07, Assistant Professor, Department of Management Science, National Chiao Tung University, Taiwan

2009/08-present, Associate Professor, Department of Management Science, National Chiao Tung University, Taiwan

2010/08-present, Department Head, Department of Management Science, National Chiao Tung University, Taiwan

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

PhD, Purdue University

External positions

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