Projects per year
Personal profile
Research Interests
Education/Academic qualification
PhD, Purdue University
External positions
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Dive into the research topics where Chi-Cheng Luan is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 4 Finished
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Can Gamified Virtual Reality Reduce the Liability of Ethical Products? Discussing the Effects of Gamification and Value Co-Creation on Cause-Related Marketing
Luan, C.-C. (PI)
1/08/21 → 31/12/22
Project: Government Ministry › Other Government Ministry Institute
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To See Is To Believe: Can Virtual Reality Overcome The Obstacles Of Socially Responsible Consumption?
Luan, C.-C. (PI)
1/08/20 → 31/12/21
Project: Government Ministry › Other Government Ministry Institute
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Feeling Empathy When I Perceive It Is Relevant: Discussing The Effect Of Perceived Relevance To The Cause On Empathy To Do Socially Responsible Consumption
Luan, C.-C. (PI)
1/08/19 → 31/12/20
Project: Government Ministry › Other Government Ministry Institute
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Being Socially Responsible for Others or Myself: Discussing Distinct Psychological Routes underlying Socially Responsible Consumption
Luan, C.-C. (PI)
1/01/18 → 31/07/19
Project: Government Ministry › Other Government Ministry Institute
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A company-CSR fit as antecedents of organic cosmetic product purchase intention, the buffering effect of CSR belief: a moderating role of health consciousness
Luan, C. C., PhamThi, H. & Ulysses, N., 2024, In: International Review of Retail, Distribution and Consumer Research. 34, 3, p. 285-309 25 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
Effects of finance knowledge influencer qualities on investment willingness and the moderation of followers' risk tolerance
Luan, C. C., Chen, K. L., Ko, C. Y., Lin, P. M. & Phan, T. A., Jul 2024, In: Journal of Consumer Behaviour. 23, 4, p. 1979-1994 16 p.Research output: Contribution to journal › Article › peer-review
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Immersive technology and cause-related marketing: The role of personalization and value co-creation
Luan, C. C. & Phan, T. A., May 2024, In: Journal of Consumer Behaviour. 23, 3, p. 1574-1596 23 p.Research output: Contribution to journal › Article › peer-review
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Soft Biometrics in Retail Service: Understanding Privacy Paradox and Cross-Cultural Differences Regarding 3D Body Scanning Technology
Youn, S. Y. & Luan, C. C., Jul 2024, In: Clothing and Textiles Research Journal. 42, 3, p. 222-241 20 p.Research output: Contribution to journal › Article › peer-review
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The differential effects of self-identity appeals on consumers’ intentions to purchase socially responsible products with hedonic and utilitarian values
Luan, C. C., 2023, In: Social Influence. 18, 1, 2242614.Research output: Contribution to journal › Article › peer-review
Open Access1 Scopus citations
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Journal of Brand Management (Journal)
Luan, C.-C. (Reviewer)
Feb 2021 → Jun 2021Activity: Publication peer-review and editorial work › Publication Peer-review
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International Journal of Consumer Studies (Journal)
Luan, C.-C. (Reviewer)
Oct 2020 → Oct 2021Activity: Publication peer-review and editorial work › Publication Peer-review
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Integrated Marketing Communication: Magic of Advertising
Luan, C.-C. (Speaker)
16 Nov 2018Activity: Talk or presentation › Invited talk