1990 …2021

Research activity per year

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Personal profile

Research Interests

Marketing, Retailing, IP Law, IP Analytics, Technology Forecasting


1989/08 ~ 1990/12, Instructor, Department of Consumer Science & Retailing, Purdue University, W. Lafayette, Indiana, U.S.A.

1992/07 ~ 1997/07, Associate Professor, Department of Management Science, National Chiao Tung University, Hsinchu, Taiwan

1997/08 ~ present, Professor, Department of Management Science, National Chiao Tung University, Hsinchu, Taiwan

1998/08 ~ 1999/07, Research Fellow & Visiting Faculty, The Institute of Public Policy, Fairfax Electronic Commerce Resource Center, George Mason University

1999/08 ~ 2001/07, Associate Dean, College of Management, National Chiao Tung University, Hsinchu, Taiwan

2001/08 ~ 2007, Adjunct Professor, National Cheng Che University, College of Management, Muja, Taiwan

2005/01 ~ 2005/06, Adjunct Professor. National Taiwan University, College of Management, Taipei, Taiwan

2005/07 ~ 2006/06, Adjunct Professor, International Business and AMPR, Queensland University of Technology

Education/Academic qualification

Master, Queensland University of Technology

Feb 2014Dec 2014

Award Date: 31 Dec 2014

PhD, Purdue University

Aug 1988Jul 1992

Award Date: 1 Jul 1992

Master, Louisiana State University

Aug 1983Dec 1985

Bachelor, University of Southwestern Louisiana

Aug 1975May 1980

External positions


  • K Law (General)
  • IP Law
  • H Social Sciences (General)
  • Marketing
  • Retailing
  • T201 Patents. Trademarks
  • Trademark Attorney
  • IP Analytics


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